PopArtFashion

Privacy Policy

Introduction

With the following privacy policy, we would like to inform you about the types of personal data (hereinafter also referred to as “data”) we process, for what purposes, and to what extent. The privacy policy applies to all processing of personal data carried out by us, both in the context of providing our services and, in particular, on our websites, mobile sites, and within external online presences, such as our social media profiles (hereinafter collectively referred to as “online offering”).

The terms used are not gender-specific.

As of: December 2, 2025

Table of contents

  • Introduction
  • Responsible party
  • Overview of processing activities
  • Contacting the data protection officer
  • Relevant legal bases
  • Security measures
  • Transfer and disclosure of personal data
  • Data processing in third countries
  • Use of cookies
  • Commercial and business services
  • Payment service providers
  • Credit checks
  • Provision of online services and web hosting
  • Contacting us
  • Newsletters and electronic notifications
  • Web analysis, monitoring, and optimization
  • Online marketing
  • Presence on social networks (social media)
  • Plugins and embedded functions and content
  • Deletion of data
  • Amendment and updating of the privacy policy
  • Rights of data subjects
  • Definition of terms

Person in charge

Galerie S-Art
#popartfashion
Markus Kurz
Lindenallee 10
45127 Essen
Germany

eMail-Adress: info@popartfashion.com

Phone: +49 201 – 22 00 350

Contact data protection officer

eMail-Adress: info@popartfashion.com

Overview of processing operations

The following overview summarizes the types of data processed and the purposes for which they are processed, and refers to the data subjects.

Types of data processed

  • Inventory data
  • Content data
  • Contact data
  • Meta/communication data
  • Usage data
  • Location data
  • Contract data
  • Payment data

Categories of data subjects

  • Business and contractual partners.
  • Prospective customers.
  • Communication partners.
  • Customers.
  • Users (e.g., website visitors, users of online services).

Purposes of processing

  • Assessment of creditworthiness and credit rating.
  • Provision of our online offering and user-friendliness.
  • Visit action evaluation.
  • Office and organizational procedures.
  • Cross-device tracking (cross-device processing of user data for marketing purposes).
  • Direct marketing (e.g., by email or post).
  • Interest-based and behavioral marketing.
  • Contact requests and communication.
  • Conversion measurement (measuring the effectiveness of marketing measures).
  • Profiling (creating user profiles).
  • Remarketing.
  • Reach measurement (e.g., access statistics, recognition of returning visitors).
  • Security measures.
  • Tracking (e.g., interest-based/behavioral profiling, use of cookies).
  • Provision of contractual services and customer service.
  • Management and response to inquiries.
  • Target group formation (determination of target groups relevant for marketing purposes or other output of content).

Automated decisions in individual cases

  • Credit report (decision based on a credit check).

Relevant Legal Bases

Below we inform you of the legal bases under the General Data Protection Regulation (GDPR) on which we process personal data. Please note that, in addition to the provisions of the GDPR, the national data protection regulations applicable in your or our country of residence or business location may also apply. If more specific legal bases are relevant in individual cases, we will inform you of these in the privacy policy.

  • Consent (Art. 6(1)(1)(a) GDPR) – The data subject has given their consent to the processing of their personal data for one or more specific purposes.
  • Performance of a contract and pre-contractual enquiries (Art. 6(1)(1)(b) GDPR) – The processing is necessary for the performance of a contract to which the data subject is a party, or to take steps prior to entering into a contract at the request of the data subject.
  • Legal obligation (Art. 6(1)(1)(c) GDPR) – The processing is necessary for compliance with a legal obligation to which the controller is subject.
  • Legitimate interests (Art. 6(1)(1)(f) GDPR) – The processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require the protection of personal data.

Security Measures

We take appropriate technical and organisational measures, in accordance with legal requirements and taking into account the state of the art, implementation costs, and the nature, scope, circumstances and purposes of the processing, as well as the varying likelihood and severity of risks to the rights and freedoms of natural persons, in order to ensure a level of security appropriate to the risk.

These measures include, in particular, safeguarding the confidentiality, integrity and availability of data by controlling physical and electronic access to the data, as well as access, input, transfer, ensuring availability, and separation of the data concerned. Furthermore, we have implemented procedures to ensure the exercise of data subject rights, the deletion of data, and responses to data threats. We also take into account the protection of personal data during the development or selection of hardware, software and procedures, in accordance with the principles of data protection by design and by default.

SSL Encryption (https): To protect the data you transmit via our online services, we use SSL encryption. You can recognise such encrypted connections by the prefix https:// in your browser’s address bar.

Transfer and Disclosure of Personal Data

In the course of processing personal data, it may occur that data is transferred to or disclosed to other entities, companies, legally independent organisational units or individuals. Recipients of such data may include, for example, payment institutions involved in payment transactions, service providers tasked with IT duties, or providers of services and content integrated into a website. In such cases, we comply with legal requirements and in particular conclude appropriate contracts or agreements with the recipients of your data to protect your data.

Data Processing in Third Countries

If we process data in a third country (i.e., outside the European Union (EU) or the European Economic Area (EEA)), or if processing takes place through the use of third-party services or by disclosing or transferring data to other persons, entities or companies, this occurs only in accordance with legal requirements.

Unless there is explicit consent or a transmission is contractually or legally required, we process data in third countries only if they have an officially recognised level of data protection, are subject to contractual obligations through so-called standard contractual clauses issued by the EU Commission, or if certifications or binding internal data protection regulations are in place (Art. 44 to 49 GDPR, information page of the EU Commission: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_de).

Under the so-called “Data Privacy Framework” (DPF), the EU Commission recognised the data protection level as adequate for certain US companies within the framework of its adequacy decision of 10 July 2023. You can find the list of certified companies as well as further information on the DPF on the website of the US Department of Commerce at https://www.dataprivacyframework.gov/ (in English). In our privacy notices, we inform you which of the service providers we use are certified under the Data Privacy Framework.

Use of Cookies

Cookies are small text files or other storage markers that store information on end devices and read information from those devices. For example, they can be used to store the login status in a user account, the contents of a shopping cart in an e-shop, the accessed content, or the functions used in an online service. Cookies can also be used for various purposes, e.g., to ensure the functionality, security, and convenience of online services, as well as to create analyses of visitor traffic.

Consent Information: We use cookies in accordance with legal regulations. Therefore, we obtain prior consent from users unless this is not required by law. Consent is particularly not necessary if storing and reading information, including cookies, is strictly necessary to provide users with a telemedia service (i.e., our online offering) expressly requested by them. The revocable consent is clearly communicated to users and includes information about the specific use of cookies.

Information on Data Protection Legal Bases: The legal basis under which we process users’ personal data using cookies depends on whether we request consent from users. If users consent, the legal basis for processing your data is the given consent. Otherwise, the data processed using cookies is based on our legitimate interests (e.g., for the economic operation of our online offering and improvement of its usability) or, if applicable, in the context of fulfilling our contractual obligations, when the use of cookies is necessary to fulfill these contractual obligations. The purposes for which we process cookies are explained in the course of this privacy policy or within our consent and processing procedures.

Storage Duration: Regarding storage duration, the following types of cookies are distinguished:

  • Temporary Cookies (also: session cookies): Temporary cookies are deleted at the latest after a user leaves an online service and closes their device (e.g., browser or mobile application).
  • Permanent Cookies: Permanent cookies remain stored even after the device is closed. For example, the login status can be saved, or preferred content can be displayed immediately when a user revisits a website. Data collected with the help of cookies can also be used to measure reach. If we do not provide users with explicit information regarding the type and storage duration of cookies (e.g., when obtaining consent), users should assume that cookies are permanent and that the storage duration can be up to two years.

General Notes on Revocation and Objection (Opt-Out): Depending on whether the processing is based on consent or legal permission, you have the right at any time to revoke a given consent or to object to the processing of your data through cookie technologies (collectively referred to as “Opt-Out”). You can initially express your objection via your browser settings, e.g., by disabling the use of cookies (although this may also limit the functionality of our online service). An objection to the use of cookies for online marketing purposes can also be made through a variety of services, especially in the case of tracking, via the websites https://optout.aboutads.info and https://www.youronlinechoices.com/. Additionally, you may receive further objection instructions within the information provided about the service providers and cookies used.

Processing of Cookie Data Based on Consent: We use a cookie consent management procedure through which users’ consents to the use of cookies, as well as to the processing and providers named within the cookie consent management procedure, are obtained, managed, and can be revoked by users. The consent declaration is stored so that it does not have to be requested again and to provide evidence of consent in accordance with legal requirements. Storage may occur server-side and/or in a cookie (so-called opt-in cookie, or using comparable technologies) to associate the consent with a user or their device. Subject to individual information about the providers of cookie management services, the following notes apply: The duration of consent storage can be up to two years. A pseudonymous user identifier is created and stored together with the time of consent, details of the scope of consent (e.g., which categories of cookies and/or service providers), as well as the browser, system, and device used.

Commercial and Business Services

We process data of our contractual and business partners, e.g., customers and prospects (collectively referred to as “Contractual Partners”), within the framework of contractual and comparable legal relationships, as well as related measures, and in the context of communication with Contractual Partners (including pre-contractually), e.g., to respond to inquiries.

We process these data to fulfill our contractual obligations, to safeguard our rights, and for purposes associated with these data, such as administrative tasks and business organization. We share Contractual Partners’ data with third parties only to the extent permitted by applicable law, if required for the purposes mentioned above or to fulfill legal obligations, or with the consent of the data subjects (e.g., with involved telecommunications, transport, and other auxiliary services and subcontractors, banks, tax and legal advisors, payment service providers, or tax authorities). Contractual Partners are informed about further processing activities, e.g., for marketing purposes, within this privacy policy.

Which data are required for the aforementioned purposes is communicated to Contractual Partners prior to or during data collection, e.g., in online forms, through special markings (e.g., colors) or symbols (e.g., asterisks, etc.), or personally.

We delete data after the expiration of statutory warranty and comparable obligations, i.e., generally after 4 years, unless the data are stored in a customer account, e.g., as long as they must be retained for legal reasons (e.g., for tax purposes usually 10 years). If a period does not explicitly start on a specific date and lasts at least one year, it automatically starts at the end of the calendar year in which the triggering event occurred. In the case of ongoing contractual relationships in which data are stored, the triggering event is the moment the termination becomes effective or the legal relationship otherwise ends. Data disclosed to us by the Contractual Partner in the context of an assignment are deleted in accordance with the requirements of the assignment, generally after the end of the assignment.

To the extent that we use third-party providers or platforms to deliver our services, the terms and privacy policies of the respective third-party providers or platforms apply in the relationship between the users and the providers.

Customer Account: Contractual Partners can create an account within our online offering (e.g., customer or user account, hereinafter referred to as “Customer Account”). If registration of a Customer Account is required, Contractual Partners are informed accordingly, as well as about the information required for registration. Customer Accounts are not public and cannot be indexed by search engines. During registration and subsequent logins and use of the Customer Account, we store customers’ IP addresses along with access times in order to verify the registration and to prevent potential misuse of the Customer Account.

When customers have terminated their Customer Account, the data related to the Customer Account are deleted, except where retention is required for legal reasons. It is the responsibility of customers to back up their data upon termination of the Customer Account.

Economic Analyses and Market Research: For business reasons and to identify market trends and the preferences of Contractual Partners and users, we analyze the data available to us regarding business transactions, contracts, inquiries, etc., where the group of affected persons may include Contractual Partners, prospects, customers, visitors, and users of our online offering.

The analyses are carried out for the purpose of business evaluations, marketing, and market research (e.g., to identify customer groups with different characteristics). Where available, we may consider the profiles of registered users, including their information, e.g., regarding services used. The analyses are intended solely for our use and are not disclosed externally, except in the case of anonymous analyses with aggregated, i.e., anonymized values. Furthermore, we respect users’ privacy and process the data for analysis purposes as pseudonymously as possible and, where feasible, anonymously (e.g., as aggregated data).

Shop and E-Commerce: We process our customers’ data to enable them to select, purchase, or order the chosen products, goods, and associated services, as well as to facilitate payment and delivery or execution. Where necessary for the fulfillment of an order, we use service providers, in particular postal, freight, and shipping companies, to carry out the delivery or execution to our customers. For processing payment transactions, we use the services of banks and payment service providers. The required information is clearly indicated as such during the ordering or comparable purchasing process and includes the information necessary for delivery, provision, and billing, as well as contact information to allow for any necessary follow-up.

  • Types of Data Processed: Master data (e.g., names, addresses), payment data (e.g., bank details, invoices, payment history), contact data (e.g., email addresses, phone numbers), contract data (e.g., contract subject, duration, customer category), usage data (e.g., visited websites, interest in content, access times), meta-/communication data (e.g., device information, IP addresses).
  • Affected Persons: Prospects, business and contractual partners, customers.
  • Purposes of Processing: Provision of contractual services and customer service, handling contact requests and communication, office and organizational procedures, management and response to inquiries, security measures, evaluation of visit activities, interest-based and behavioral marketing, profiling (creation of user profiles).
  • Legal Bases: Performance of a contract and pre-contractual requests (Art. 6(1) sentence 1 lit. b GDPR), legal obligation (Art. 6(1) sentence 1 lit. c GDPR), legitimate interests (Art. 6(1) sentence 1 lit. f GDPR).

Payment Service Providers

Within the framework of contractual and other legal relationships, due to legal obligations, or otherwise based on our legitimate interests, we offer data subjects efficient and secure payment options and, for this purpose, use banks and credit institutions as well as other payment service providers (collectively referred to as “Payment Service Providers”).

The data processed by the Payment Service Providers include master data, such as name and address, banking data, such as account numbers or credit card numbers, passwords, TANs, and checksums, as well as contract-, amount-, and recipient-related information. These details are necessary to carry out the transactions. However, the entered data are processed and stored only by the Payment Service Providers. This means that we do not receive account- or credit card-related information, but only receive confirmation or negative confirmation of the payment. Under certain circumstances, the data may be transmitted by the Payment Service Providers to credit reporting agencies. This transmission serves the purpose of identity and creditworthiness verification. For this, we refer to the terms and conditions and privacy notices of the Payment Service Providers.

For payment transactions, the terms and conditions and privacy notices of the respective Payment Service Providers apply and can be accessed on their respective websites or transaction applications. We also refer to these for further information and for asserting revocation, access, and other data subject rights.

  • Types of Data Processed: Master data (e.g., names, addresses), payment data (e.g., bank details, invoices, payment history), contract data (e.g., contract subject, duration, customer category), usage data (e.g., visited websites, interest in content, access times), meta-/communication data (e.g., device information, IP addresses).
  • Affected Persons: Customers, prospects.
  • Purposes of Processing: Provision of contractual services and customer service.
  • Legal Bases: Performance of a contract and pre-contractual requests (Art. 6(1) sentence 1 lit. b GDPR), legitimate interests (Art. 6(1) sentence 1 lit. f GDPR).

Services Used and Service Providers:

Credit Check

If we provide services in advance or assume comparable financial risks (e.g., when ordering on account), we reserve the right, to safeguard our legitimate interests, to obtain identity and credit information to assess credit risk based on mathematical-statistical methods from specialized service providers (credit agencies).

The information received from credit agencies regarding the statistical probability of payment default is processed as part of a reasonable discretionary decision regarding the initiation, execution, and termination of the contractual relationship. In the case of a negative result from the credit check, we reserve the right to refuse payment on account or another advance service.

The decision whether we provide services in advance is made in accordance with Art. 22 GDPR solely based on an automated decision in the individual case, carried out by our software using the information from the credit agency.

If we obtain an explicit consent from contractual partners, the legal basis for the credit check and the transmission of the customer’s data to the credit agencies is the consent. If no consent is obtained, the credit check is carried out based on our legitimate interests in ensuring the security of our payment claims.

  • Types of Data Processed: Master data (e.g., names, addresses), payment data (e.g., bank details, invoices, payment history), contact data (e.g., email, phone numbers), contract data (e.g., contract subject, duration, customer category).
  • Affected Persons: Customers, prospects.
  • Purposes of Processing: Assessment of creditworthiness and solvency.
  • Legal Bases: Consent (Art. 6(1) sentence 1 lit. a GDPR), legitimate interests (Art. 6(1) sentence 1 lit. f GDPR).
  • Automated Individual Decisions: Credit check (decision based on a creditworthiness assessment).

Services Used and Service Providers:

Verband der Vereine Creditreform e.V.: Credit reporting agency; Service provider: Verband der Vereine Creditreform e.V., Hammfelddamm 13, D-41460 Neuss, Germany; Website: https://www.creditreform.de/; Privacy Policy: https://www.creditreform.de/datenschutz.

Provision of the Online Offer and Web Hosting

In order to provide our online offer securely and efficiently, we use the services of one or more web hosting providers, from whose servers (or servers managed by them) the online offer can be accessed. For these purposes, we may use infrastructure and platform services, computing capacity, storage space and database services, as well as security and technical maintenance services.

The data processed in the context of providing the hosting service may include any information relating to users of our online offer that arises during use and communication. This regularly includes the IP address, which is necessary to deliver the content of online offers to browsers, and any inputs made within our online offer or on websites.

Email Sending and Hosting: The web hosting services we use also include the sending, receiving, and storing of emails. For these purposes, the addresses of recipients and senders, as well as other information regarding email delivery (e.g., the providers involved) and the content of the respective emails, are processed. The aforementioned data may also be processed for the purpose of detecting spam. Please note that emails are generally not sent encrypted over the internet. In most cases, emails are encrypted during transport, but (unless an end-to-end encryption method is used) not on the servers from which they are sent and received. Therefore, we cannot assume responsibility for the transmission path of emails between the sender and reception on our server.

Collection of Access Data and Log Files: We ourselves (or our web hosting provider) collect data for each access to the server (so-called server log files). The server log files may include the address and name of the accessed web pages and files, date and time of access, amount of data transferred, message on successful retrieval, browser type and version, user operating system, referrer URL (the previously visited page), and typically IP addresses and the requesting provider.

Server log files can be used, on the one hand, for security purposes, e.g., to prevent server overload (especially in the case of abusive attacks, so-called DDoS attacks), and on the other hand, to ensure server load management and stability.

  • Processed Data Types: Content data (e.g., entries in online forms), usage data (e.g., visited websites, interest in content, access times), meta/communication data (e.g., device information, IP addresses).
  • Affected Persons: Users (e.g., website visitors, users of online services).
  • Legal Basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR).

Contact

When contacting us (e.g., via contact form, email, telephone, or social media), the information provided by the inquiring persons is processed to the extent necessary to respond to the contact requests and any requested actions.

The response to contact requests within the scope of contractual or pre-contractual relationships is carried out to fulfill our contractual obligations or to respond to (pre-)contractual inquiries and otherwise on the basis of legitimate interests in responding to the inquiries.

  • Processed Data Types: Master data (e.g., names, addresses), contact data (e.g., email, phone numbers), content data (e.g., entries in online forms), usage data (e.g., visited websites, interest in content, access times), meta/communication data (e.g., device information, IP addresses).
  • Affected Persons: Communication partners, prospects.
  • Purposes of Processing: Contact requests and communication, management and response to inquiries.
  • Legal Basis: Performance of a contract and pre-contractual requests (Art. 6 para. 1 sentence 1 lit. b GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR).

Used Services and Service Providers:

  • Contact Form: When users contact us via our contact form, email, or other communication channels, we process the data provided to handle the communicated request. For this purpose, we process personal data within the framework of pre-contractual and contractual business relationships, insofar as necessary for their fulfillment and otherwise on the basis of our legitimate interests as well as the interests of the communication partners in responding to the requests and our statutory retention obligations.

Newsletter and Electronic Notifications

We only send newsletters, emails, and other electronic notifications (hereinafter “newsletter”) with the consent of the recipients or a legal authorization. If, as part of a newsletter registration, its content is specifically described, this content is decisive for the users’ consent. Otherwise, our newsletters contain information about our services and about us.

To register for our newsletters, it is generally sufficient to provide your email address. However, we may ask you to provide a name for personalized addressing in the newsletter, or additional information if necessary for the purposes of the newsletter.

Double-Opt-In Procedure: Registration for our newsletter generally takes place via a so-called double-opt-in procedure. That is, after registering, you will receive an email asking you to confirm your registration. This confirmation is necessary to ensure that no one can register with someone else’s email address. Newsletter registrations are logged to be able to demonstrate the registration process in accordance with legal requirements. This includes storing the registration and confirmation time as well as the IP address. Changes to the data stored with the mailing service provider are also logged.

Deletion and Restriction of Processing: We may store unsubscribed email addresses for up to three years based on our legitimate interests before deleting them, in order to be able to demonstrate a previously given consent. The processing of this data is limited to the purpose of potentially defending against claims. An individual deletion request is possible at any time, provided that the previous existence of consent is simultaneously confirmed. In cases where obligations require permanent consideration of objections, we reserve the right to store the email address solely for this purpose in a suppression list (so-called “blacklist”).

Logging of the registration procedure is carried out on the basis of our legitimate interests to provide proof of its proper execution. If we engage a service provider for sending emails, this is done based on our legitimate interests in an efficient and secure mailing system.

Notes on Legal Bases: The sending of newsletters is carried out based on the recipients’ consent or, if consent is not required, on the basis of our legitimate interests in direct marketing, provided and to the extent that this is legally permitted, e.g., in the case of existing customer advertising. If we engage a service provider to send emails, this is done on the basis of our legitimate interests. The registration process is recorded based on our legitimate interests in order to demonstrate that it was conducted in accordance with the law.

Content: Information about us, our services, promotions, and offers.

  • Types of Data Processed: Master data (e.g., names, addresses), contact data (e.g., email addresses, telephone numbers), meta-/communication data (e.g., device information, IP addresses), usage data (e.g., visited websites, interest in content, access times).
  • Data Subjects: Communication partners.
  • Purposes of Processing: Direct marketing (e.g., via email or postal mail).
  • Legal Bases: Consent (Art. 6(1) sentence 1(a) GDPR), legitimate interests (Art. 6(1) sentence 1(f) GDPR).
  • Right to Object (Opt-Out): You can unsubscribe from our newsletter at any time, i.e., withdraw your consent or object to further receipt. A link to unsubscribe from the newsletter can be found either at the end of each newsletter or, alternatively, one of the contact options provided above, preferably email, can be used for this purpose.

Services and Service Providers Used:

  • Measurement of Open and Click Rates: The newsletters contain so-called “web beacons,” i.e., pixel-sized files that are retrieved from our server or, if we use a sending service provider, from their server when the newsletter is opened. During this retrieval, both technical information, such as details about your browser and system, as well as your IP address and the time of retrieval, are collected. This information is used to technically improve our newsletter based on the technical data or the target groups and their reading behavior according to their access locations (which can be determined using the IP address) or access times. This analysis also includes determining whether and when the newsletters are opened and which links are clicked. The information is assigned to the individual newsletter recipients and stored in their profiles until deletion. The evaluations are used to understand the reading habits of our users and to tailor our content to them or to send different content according to the interests of our users. The measurement of open and click rates, as well as the storage of the measurement results in the users’ profiles and further processing, is carried out on the basis of user consent. A separate revocation of success measurement is unfortunately not possible; in this case, the entire newsletter subscription must be canceled or objected to. In that case, the stored profile information will be deleted. Legal Basis: Consent (Art. 6(1) sentence 1(a) GDPR);
  • CleverReach: Email marketing platform; Service provider: CleverReach GmbH & Co. KG, //CRASH Building, Schafjückenweg 2, 26180 Rastede, Germany; Website: https://www.cleverreach.com/de; Privacy Policy: https://www.cleverreach.com/de/datenschutz/; Data Processing Agreement: Concluded with the provider.
  • Mailchimp: Email sending and marketing platform; Service provider: Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA; Website: https://mailchimp.com; Privacy Policy: https://mailchimp.com/legal/; Data Processing Agreement: https://mailchimp.com/legal/; Basis for transfer to third countries: Data Privacy Framework, Standard Contractual Clauses (included in the Data Processing Agreement); Additional Information: Special security measures: https://mailchimp.com/help/Mailchimp-european-data-transfers/.

Web Analysis, Monitoring, and Optimization

Web analysis (also referred to as “reach measurement”) is used to evaluate the visitor flows of our online offering and may include behavior, interests, or demographic information about the visitors, such as age or gender, as pseudonymous values. With the help of reach analysis, we can, for example, determine at which times our online offering or its functions or content are most frequently used or encourage repeated use. It also allows us to identify areas that require optimization.

In addition to web analysis, we may also use testing procedures to, for example, test and optimize different versions of our online offering or its components.

For these purposes, so-called user profiles may be created and stored in a file (so-called “cookie”) or similar procedures with the same purpose may be used. This information may include, for example, viewed content, visited websites and the elements used there, and technical information such as the browser used, the computer system used, and usage time data. If users have consented to the collection of their location data, these may also be processed depending on the provider.

The IP addresses of users are also collected. However, we use an IP-masking procedure (i.e., pseudonymization by truncating the IP address) to protect users. In general, no clear personal data of users (such as email addresses or names) is stored in the context of web analysis, A/B testing, and optimization, but pseudonyms. This means that neither we nor the providers of the software used know the actual identity of the users, but only the information stored in the profiles for the purposes of the respective procedures.

Notes on Legal Basis: If we ask users for their consent to the use of third-party providers, the legal basis for processing the data is consent. Otherwise, users’ data is processed on the basis of our legitimate interests (i.e., interest in efficient, economical, and user-friendly services). In this context, we also refer you to the information on the use of cookies in this privacy policy.

  • Processed Data Types: Usage data (e.g., visited websites, interest in content, access times), meta-/communication data (e.g., device information, IP addresses).
  • Affected Persons: Users (e.g., website visitors, users of online services).
  • Purposes of Processing: Reach measurement (e.g., access statistics, identification of returning visitors), tracking (e.g., interest-/behavior-based profiling, use of cookies), evaluation of visitor actions, profiling (creation of user profiles).
  • Security Measures: IP masking (pseudonymization of the IP address).
  • Legal Bases: Consent (Art. 6(1) sentence 1(a) GDPR), Legitimate interests (Art. 6(1) sentence 1(f) GDPR).

Used Services and Service Providers:

  • Google as Recipient of Consent: The consent given by users within a consent dialog (also known as “Cookie Opt-In/Consent,” ‘cookie banner,’ etc.) serves multiple purposes. On the one hand, it allows us to fulfill our obligation to obtain consent for the storage and reading of information on and from users’ devices (in accordance with ePrivacy regulations). On the other hand, it covers the processing of users’ personal data in compliance with data protection requirements. Furthermore, this consent also applies to Google, as the company is legally required under digital markets law to obtain consent for personalized services. Therefore, we share the status of user consents with Google. Our consent management software informs Google whether consents have been granted or not. The goal is to ensure that users’ granted or withdrawn consents are respected when using Google Analytics and when integrating functions and external services. This allows consents and their revocation to be dynamically applied in Google Analytics and other Google services within our online offering, depending on the user’s choices; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6(1) sentence 1(a) GDPR); Website: https://support.google.com/analytics/answer/9976101?hl=de; Privacy Policy: https://policies.google.com/privacy.
  • Matomo: Matomo is software used for web analysis and reach measurement. During the use of Matomo, cookies are generated and stored on the user’s device. The data collected through the use of Matomo is processed solely by us and not shared with third parties. The cookies are stored for a maximum period of 13 months: https://matomo.org/faq/general/faq_146/; Data deletion: The cookies have a maximum retention period of 13 months.

Online Marketing

We process personal data for the purposes of online marketing, which particularly includes the marketing of advertising space or the display of advertising and other content (collectively referred to as “content”) based on the potential interests of users, as well as measuring its effectiveness.

For these purposes, so-called user profiles are created and stored in a file (so-called “cookie”) or similar methods are used, by which the information relevant for displaying the aforementioned content is stored about the user. This information may include, for example, viewed content, visited websites, used online networks, communication partners, and technical details such as the browser used, the computer system, and usage times. If users have consented to the collection of their location data, this may also be processed.

Users’ IP addresses are also collected. However, we use available IP-masking methods (i.e., pseudonymization by shortening the IP address) to protect users. Generally, no clear personal data of the users (such as email addresses or names) are stored in the context of online marketing procedures, only pseudonyms. This means that neither we nor the providers of the online marketing procedures know the actual identity of the users, but only the information stored in their profiles.

The information in the profiles is usually stored in the cookies or via similar methods. These cookies can later generally also be read on other websites using the same online marketing procedure, analyzed for content display purposes, supplemented with additional data, and stored on the server of the online marketing service provider.

Exceptionally, clear personal data may be assigned to the profiles. This is the case, for example, if users are members of a social network whose online marketing procedures we use and the network links the users’ profiles with the aforementioned information. Please note that users may make additional agreements with the providers, e.g., by giving consent during registration.

As a rule, we only gain access to aggregated information about the success of our advertisements. However, within the framework of so-called conversion measurements, we can check which of our online marketing procedures have led to a so-called conversion, i.e., for example, to the conclusion of a contract with us. The conversion measurement is used solely to analyze the success of our marketing measures.

Unless otherwise stated, please assume that the cookies used are stored for a period of two years.

Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for processing the data is the consent. Otherwise, users’ data are processed on the basis of our legitimate interests (i.e., interest in efficient, economical, and user-friendly services). In this context, we also refer you to the information on the use of cookies in this privacy policy.

  • Processed data types: Usage data (e.g., visited websites, interest in content, access times), meta-/communication data (e.g., device information, IP addresses), location data (information about the geographic position of a device or person).
  • Affected individuals: Users (e.g., website visitors, users of online services), prospects.
  • Purposes of processing: Tracking (e.g., interest-/behavior-based profiling, use of cookies), remarketing, visit activity analysis, interest-based and behavior-based marketing, profiling (creation of user profiles), conversion measurement (measurement of marketing effectiveness), reach measurement (e.g., access statistics, identification of returning visitors), audience formation (determination of target groups relevant for marketing purposes or other content distribution), cross-device tracking (cross-device processing of user data for marketing purposes).
  • Security measures: IP masking (pseudonymization of the IP address).
  • Legal bases: Consent (Art. 6 Para. 1 Sentence 1 lit. a GDPR), legitimate interests (Art. 6 Para. 1 Sentence 1 lit. f GDPR).
  • Objection option (Opt-Out): We refer to the privacy notices of the respective providers and the objection options indicated for the providers (so-called “Opt-Out”). If no explicit Opt-Out option is provided, you can alternatively disable cookies in your browser settings. However, this may restrict some functions of our online service. We therefore additionally recommend the following Opt-Out options, which are offered collectively for the respective regions:
    a) Europe: https://www.youronlinechoices.eu
    b) Canada: https://www.youradchoices.ca/choices
    c) USA: https://www.aboutads.info/choices
    d) Cross-region: https://optout.aboutads.info

Services and service providers used:

Meta Pixel and Audience Building (Custom Audiences): Using the Meta Pixel (or comparable functions for transmitting event data or contact information via interfaces in apps), Meta is able to determine the visitors of our online offering as a target audience for displaying ads (so-called “Meta Ads”). Accordingly, we use the Meta Pixel to ensure that the Meta Ads we run are only shown to users on Meta platforms and within services of Meta’s partner network (so-called “Audience Network” https://www.facebook.com/audiencenetwork/) who have shown an interest in our online offering or who exhibit certain characteristics (e.g., interest in specific topics or products that are evident from the visited websites) that we transmit to Meta (so-called “Custom Audiences”). With the Meta Pixel, we also aim to ensure that our Meta Ads correspond to users’ potential interests and are not intrusive. Furthermore, the Meta Pixel allows us to track the effectiveness of the Meta Ads for statistical and market research purposes, by determining whether users are redirected to our website after clicking on a Meta Ad (so-called “conversion measurement”); Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Consent (Art. 6 Para. 1 Sentence 1 lit. a GDPR); Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/privacy/policy/; Data Processing Agreement: https://www.facebook.com/legal/terms/dataprocessing; Basis for cross-border transfers: Data Privacy Framework (DPF); Further information: Event data of users, i.e., behavioral and interest data, are processed for the purposes of targeted advertising and audience building based on the joint responsibility agreement (“Controller Addendum,” https://www.facebook.com/legal/controller_addendum). The joint responsibility is limited to the collection and transmission of data to Meta Platforms Ireland Limited, an EU-based company. Further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, particularly regarding the transfer of data to the parent company Meta Platforms, Inc. in the USA (based on the standard contractual clauses concluded between Meta Platforms Ireland Limited and Meta Platforms, Inc.).

Google Ad Manager: We use the service “Google Ad Manager” to place ads in the Google advertising network (e.g., in search results, in videos, on websites, etc.). Google Ad Manager is characterized by displaying ads in real time based on presumed user interests. This allows us to show ads for our online offering to users who may have a potential interest in our offerings or who have previously shown interest, and to measure the success of the ads; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Legitimate interests (Art. 6 Para. 1 Sentence 1 lit. f GDPR); Website: https://marketingplatform.google.com; Privacy Policy: https://policies.google.com/privacy; Basis for cross-border transfers: Data Privacy Framework (DPF); Further information: Types of processing and processed data: https://business.safety.google/adsservices/; Data processing terms for Google advertising products: Information on services, data processing terms between controllers, and standard contractual clauses for cross-border data transfers: https://business.safety.google/adscontrollerterms; if Google acts as a processor, data processing terms for Google advertising products and standard contractual clauses for cross-border data transfers: https://business.safety.google/adsprocessorterms.

Google Ads and Conversion Measurement: Online marketing procedures for placing content and ads within the service provider’s advertising network (e.g., in search results, in videos, on websites, etc.) so that they are displayed to users who are presumed to have an interest in the ads. In addition, we measure ad conversions, i.e., whether users interacted with the ads and utilized the promoted offers (so-called conversions). However, we only receive anonymous information and no personal information about individual users; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 Para. 1 Sentence 1 lit. a GDPR), Legitimate interests (Art. 6 Para. 1 Sentence 1 lit. f GDPR); Website: https://marketingplatform.google.com; Privacy Policy: https://policies.google.com/privacy; Basis for cross-border transfers: Data Privacy Framework (DPF); Further information: Types of processing and processed data: https://business.safety.google/adsservices/; Data processing terms between controllers and standard contractual clauses for cross-border data transfers: https://business.safety.google/adscontrollerterms.

Presence on social networks (social media)

We maintain online presences within social networks and, in this context, process user data to communicate with users active there or to provide information about us.

Please note that user data may be processed outside the European Union. This can create risks for users, as it may, for example, make it more difficult to enforce their rights.

Furthermore, user data within social networks is generally processed for market research and advertising purposes. For instance, usage behavior and the resulting user interests can be used to create user profiles. These user profiles can then be used to display advertisements both within and outside the networks that are likely to match the users’ interests. To these ends, cookies are usually stored on users’ devices, recording usage behavior and interests. Additionally, user profiles may store data independently of the devices used by the users (especially if users are members of the respective platforms and logged in).

For a detailed overview of the specific processing methods and options for objection (opt-out), we refer to the privacy policies and information provided by the operators of the respective networks.

Even in the case of access requests or the assertion of data subject rights, please note that these are most effectively exercised directly with the providers. Only the providers have access to user data and can take appropriate actions and provide information directly. If you still require assistance, you may contact us.

  • Processed Data Types: Master data (e.g., names, addresses), contact data (e.g., email addresses, phone numbers), content data (e.g., entries in online forms), usage data (e.g., visited websites, interest in content, access times), meta/communication data (e.g., device information, IP addresses).
  • Data Subjects: Users (e.g., website visitors, users of online services).
  • Purposes of Processing: Handling contact inquiries and communication, tracking (e.g., interest-/behavior-based profiling, use of cookies), remarketing, reach measurement (e.g., access statistics, recognition of returning visitors).
  • Legal Basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR).

Services and Service Providers Used:

  • Instagram: Social network that enables sharing of photos and videos, commenting on and liking posts, sending messages, subscribing to profiles and pages; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR); Website: https://www.instagram.com; Privacy policy: https://privacycenter.instagram.com/policy/; Basis for cross-border transfers: Data Privacy Framework (DPF).
  • Facebook Pages: Profiles within the social network Facebook – We are jointly responsible with Meta Platforms Ireland Limited for the collection (but not further processing) of data from visitors to our Facebook page (so-called “Fanpage”). This data includes information about the types of content users view or interact with, or actions they take (see “Things you and others do and provide” in the Facebook Data Policy: https://www.facebook.com/privacy/policy/), as well as information about the devices used by users (e.g., IP addresses, operating system, browser type, language settings, cookie data; see “Device information” in the Facebook Data Policy: https://www.facebook.com/privacy/policy/). As explained in the Facebook Data Policy under “How do we use this information?”, Facebook also collects and uses information to provide analytics services, called “Page Insights,” to page operators so they can gain insights into how people interact with their pages and associated content. We have concluded a specific agreement with Facebook (“Page Insights Information”: https://www.facebook.com/legal/terms/page_controller_addendum), which specifies, in particular, the security measures Facebook must observe and that Facebook has committed to uphold data subject rights (i.e., users can make inquiries or deletion requests directly to Facebook). Users’ rights (especially access, deletion, objection, and complaint to the relevant supervisory authority) are not restricted by the agreements with Facebook. Further information can be found in the “Page Insights Information”: https://www.facebook.com/legal/terms/information_about_page_insights_data. The joint responsibility is limited to the collection and transmission of data to Meta Platforms Ireland Limited, an EU-based company. Any further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, particularly the transfer of data to its parent company, Meta Platforms, Inc., in the USA; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR); Website: https://www.facebook.com; Privacy policy: https://www.facebook.com/privacy/policy/; Basis for cross-border transfers: Data Privacy Framework (DPF).
  • Pinterest: Social network; Service provider: Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA; Website: https://www.pinterest.com; Privacy policy: https://about.pinterest.com/de/privacy-policy; Further information: Pinterest Data Exchange Addendum (ANNEX A): https://business.pinterest.com/de/pinterest-advertising-services-agreement/.
  • TikTok: Social network / video platform; Service provider: musical.ly Inc., 10351 Santa Monica Blvd #310, Los Angeles, CA 90025, USA; Website: https://www.tiktok.com; Privacy policy: https://www.tiktok.com/de/privacy-policy.
  • X: Social network; Service provider: X Internet Unlimited Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland; Privacy policy: https://x.com/de/privacy; Settings / personalization: https://x.com/settings/account/personalization.
  • YouTube: Social network and video platform; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Privacy policy: https://policies.google.com/privacy; Opt-Out: https://adssettings.google.com/authenticated; Basis for cross-border transfers: Data Privacy Framework.

Plugins and Embedded Features and Content

We integrate functional and content elements into our online offerings that are provided by the servers of their respective providers (hereinafter referred to as “third parties”). These can include, for example, graphics, videos, social media buttons, or posts (hereinafter collectively referred to as “content”).

Embedding these elements always requires that the third-party providers process the IP address of users, as they would not be able to deliver the content to the user’s browser without it. The IP address is therefore necessary for the display of these contents or functions. We strive to use only those contents whose respective providers use the IP address solely for content delivery.

Third parties may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. Pixel tags can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and can include, among other things, technical information about the browser and operating system, referring websites, visit times, as well as further information on the use of our online offerings, and can be combined with such information from other sources.

Notes on legal basis: If we request the user’s consent for the use of third-party services, the legal basis for processing the data is consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e., interest in efficient, economic, and user-friendly services). In this context, we also refer you to the information on the use of cookies in this privacy policy.

  • Processed Data Types: Usage data (e.g., visited websites, interest in content, access times), meta/communication data (e.g., device information, IP addresses), location data (information about the geographic location of a device or person), content data (e.g., inputs in online forms), master data (e.g., names, addresses), contact data (e.g., email addresses, phone numbers).
  • Affected Persons: Users (e.g., website visitors, users of online services), communication partners.
  • Purposes of Processing: Provision of our online services and user-friendliness, fulfillment of contractual services and customer support, handling contact requests and communication, tracking (e.g., interest-/behavior-based profiling, use of cookies), interest-based and behavior-based marketing, profiling (creation of user profiles), security measures, management and response to inquiries.
  • Legal Bases: Legitimate interests (Art. 6 para. 1 lit. f GDPR), consent (Art. 6 para. 1 lit. a GDPR), performance of contract and pre-contractual requests (Art. 6 para. 1 lit. b GDPR).

Used Services and Service Providers:

  • Facebook Plugins and Content: Facebook Social Plugins and content – This may include, for example, content such as images, videos, or text, as well as buttons that allow users to share content from this online offering within Facebook. The list and appearance of Facebook Social Plugins can be viewed here: https://developers.facebook.com/docs/plugins/ We are jointly responsible with Meta Platforms Ireland Limited for the collection or receipt, within the context of a transfer (but not further processing), of “event data” that Facebook collects via the Facebook Social Plugins (and embedded content functions) executed on our online offering or receives in connection with a transfer for the following purposes: a) Display of content and advertising information corresponding to the presumed interests of the users; b) Delivery of commercial and transactional messages (e.g., addressing users via Facebook Messenger); c) Improvement of ad delivery and personalization of functions and content (e.g., improving the recognition of which content or advertising information presumably matches the users’ interests). We have concluded a specific agreement with Facebook (“Controller Addendum,” https://www.facebook.com/legal/controller_addendum), which, in particular, regulates the security measures that Facebook must observe (https://www.facebook.com/legal/terms/data_security_terms) and in which Facebook agrees to uphold data subject rights (i.e., users can request information or deletion directly from Facebook). Note: If Facebook provides us with metrics, analyses, and reports (which are aggregated, i.e., do not contain information about individual users and are anonymous to us), this processing does not fall under joint responsibility but is carried out on the basis of a data processing agreement (“Data Processing Terms,” https://www.facebook.com/legal/terms/dataprocessing), the “Data Security Terms” (https://www.facebook.com/legal/terms/data_security_terms), and, regarding processing in the USA, on the basis of standard contractual clauses (“Facebook EU Data Transfer Addendum,” https://www.facebook.com/legal/EU_data_transfer_addendum). The rights of users (in particular the rights to information, deletion, objection, and lodging complaints with the competent supervisory authority) are not restricted by the agreements with Facebook. Service Provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland
    Legal Basis: Consent (Art. 6 para. 1 lit. a GDPR), Website: https://www.facebook.com, Privacy Policy: https://www.facebook.com/privacy/policy/ Basis for Data Transfers to Third Countries: Data Privacy Framework (DPF)
  • Google Fonts (Retrieved from Google Server): Retrieval of fonts (and symbols) for the purpose of technically secure, maintenance-free, and efficient use of fonts and symbols with respect to up-to-dateness and loading times, uniform display, and compliance with possible licensing restrictions. The IP address of the user is transmitted to the font provider so that the fonts can be made available in the user’s browser. In addition, technical data (language settings, screen resolution, operating system, hardware used) is transmitted, which is necessary for providing the fonts depending on the devices and technical environment used. These data may be processed on a server of the font provider in the USA. When visiting our online offering, users’ browsers send HTTP requests to the Google Fonts Web API (i.e., a software interface for retrieving fonts). The Google Fonts Web API provides users with the Cascading Style Sheets (CSS) of Google Fonts and then the fonts specified in the CSS. These HTTP requests include: 1. The IP address used by the user to access the internet, 2. The requested URL on the Google server, and 3. the HTTP headers, including the user agent, which describes the browser and operating system versions of the website visitors, as well as the referring URL (i.e., the webpage on which the Google font is to be displayed). IP addresses are neither logged nor stored on Google servers and are not analyzed. The Google Fonts Web API logs details of the HTTP requests (requested URL, user agent, and referring URL). Access to this data is restricted and strictly controlled. The requested URL identifies the font families for which the user wants to load fonts. These data are logged so that Google can determine how often a particular font family is requested. For the Google Fonts Web API, the user agent must adapt the font for the respective browser type. The user agent is primarily logged for debugging and used to generate aggregated usage statistics that measure the popularity of font families. These aggregated usage statistics are published on the Google Fonts “Analytics” page. Finally, the referring URL is logged so that the data can be used for production maintenance and an aggregated report of the top integrations based on the number of font requests can be generated. According to Google, none of the information collected by Google Fonts is used to create end-user profiles or deliver targeted advertisements. Service Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland Legal Basis: Legitimate interests (Art. 6 para. 1 lit. f GDPR) Website: https://fonts.google.com/ Privacy Policy: https://policies.google.com/privacy Basis for Data Transfers to Third Countries: Data Privacy Framework (DPF) Further Information: https://developers.google.com/fonts/faq/privacy?hl=de
  • Google Maps: We integrate maps from the “Google Maps” service provided by Google. The processed data may include, in particular, users’ IP addresses and location data. Service Provider: Google Cloud EMEA Limited, 70 Sir John Rogerson’s Quay, Dublin 2, Ireland, Legal Basis: Consent (Art. 6 para. 1 lit. a GDPR), Website: https://mapsplatform.google.com/, Privacy Policy: https://policies.google.com/privacy, Basis for Data Transfers to Third Countries: Data Privacy Framework (DPF)
  • YouTube Videos: Video content; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 para. 1 lit. a GDPR); Website: https://www.youtube.com; Privacy Policy: https://policies.google.com/privacy; Basis for data transfers to third countries: Data Privacy Framework (DPF); Objection option (Opt-Out): Opt-Out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, settings for ad personalization: https://myadcenter.google.com/personalizationoff.
  • Vimeo Video Player: Integration of a video player; Service provider: Vimeo Inc., Attention: Legal Department, 555 West 18th Street, New York, New York 10011, USA; Legal basis: Legitimate interests (Art. 6 para. 1 lit. f GDPR); Website: https://vimeo.com; Privacy Policy: https://vimeo.com/privacy; Data Processing Agreement: https://vimeo.com/enterpriseterms/dpa; Basis for data transfers to third countries: Standard Contractual Clauses (https://vimeo.com/enterpriseterms/dpa).

Deletion of Data

The data we process is deleted in accordance with legal requirements as soon as the consent granted for its processing is revoked or other permissions no longer apply (e.g., when the purpose of processing this data no longer exists or the data is no longer required for that purpose).

If the data is not deleted because it is required for other legally permissible purposes, its processing is restricted to these purposes. That is, the data is blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons or whose storage is necessary to assert, exercise, or defend legal claims or to protect the rights of another natural or legal person.

Further information regarding the deletion of personal data may also be provided within the individual privacy notices of this privacy policy.

Changes and Updates to the Privacy Policy

We ask you to regularly review the contents of our privacy policy. We update the privacy policy whenever changes to the data processing activities we conduct make it necessary. We will inform you whenever such changes require an action on your part (e.g., consent) or any other individual notification.

If this privacy policy provides addresses and contact information of companies and organizations, please note that addresses may change over time, and we ask that you verify the information before making contact.

Rights of Data Subjects

As a data subject, you have various rights under the GDPR, particularly pursuant to Articles 15 to 21 GDPR:

  • Right to Object: You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you that is based on Art. 6(1)(e) or (f) GDPR; this also applies to profiling based on these provisions. If your personal data is processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such advertising; this also applies to profiling to the extent that it is related to such direct marketing.
  • Right to Withdraw Consent: You have the right to withdraw any consent you have given at any time.
  • Right of Access: You have the right to request confirmation as to whether personal data concerning you is being processed and to access such data, along with additional information and a copy of the data, in accordance with legal requirements.
  • Right to Rectification: You have the right, in accordance with legal requirements, to request the completion of incomplete personal data concerning you or the correction of inaccurate data.
  • Right to Erasure and Restriction of Processing: You have the right, in accordance with legal requirements, to request that personal data concerning you be deleted without undue delay or, alternatively, to request the restriction of processing of your data in accordance with legal provisions.
  • Right to Data Portability: You have the right to receive personal data concerning you that you have provided to us in a structured, commonly used, and machine-readable format, or to request its transfer to another controller, in accordance with legal requirements.
  • Right to Lodge a Complaint with a Supervisory Authority: You also have the right, in accordance with legal provisions, to lodge a complaint with a supervisory authority, in particular in the EU Member State of your habitual residence, place of work, or the place of the alleged infringement, if you believe that the processing of your personal data violates the GDPR.

Definitions of Terms

This section provides an overview of the terms used in this Privacy Policy. Many of the terms are derived from the law and are primarily defined in Art. 4 GDPR. The legal definitions are binding. The explanations below are intended primarily to aid understanding. The terms are not listed in alphabetical order.

Visitor Action Evaluation: "Visitor Action Evaluation" (English: "Conversion Tracking") refers to a method used to determine the effectiveness of marketing measures. Typically, a cookie is stored on the users’ devices on the websites where the marketing measures are implemented and then retrieved again on the target website. For example, this allows us to track whether the ads we placed on other websites were successful.

Credit Check: Automated decisions are based on automatic data processing without human intervention (e.g., in the case of an automatic rejection of a purchase on account, an online credit application, or an online application procedure without any human involvement). Such automated decisions are only permissible under Art. 22 GDPR if the data subject has given consent, if the decision is necessary for the performance of a contract, or if national laws permit these decisions.

Cross-Device Tracking: Cross-device tracking is a form of tracking in which behavioral and interest information of users is collected across devices in so-called profiles by assigning users an online identifier. This allows user information to be analyzed for marketing purposes independently of the browsers or devices used (e.g., mobile phones or desktop computers). For most providers, the online identifier is not linked to clear personal data such as names, postal addresses, or email addresses.

IP Masking: "IP masking" refers to a method in which the last octet, i.e., the last two numbers of an IP address, is deleted so that the IP address can no longer be used for the unique identification of a person. Therefore, IP masking is a means of pseudonymizing processing procedures, particularly in online marketing.

Interest-Based and Behavioral Marketing: Interest-based and/or behavioral marketing refers to the process of predicting potential user interests in advertisements and other content as accurately as possible. This is done based on information about their previous behavior (e.g., visiting and staying on certain websites, purchasing behavior, or interactions with other users), which is stored in a so-called profile. Cookies are typically used for these purposes.

Conversion Measurement: Conversion measurement is a method used to determine the effectiveness of marketing measures. Typically, a cookie is stored on the users’ devices within the websites where the marketing measures occur and then retrieved again on the target website. For example, this allows us to track whether the ads we placed on other websites were successful.

Personal Data: "Personal data" refers to any information relating to an identified or identifiable natural person (hereinafter “data subject”); a natural person is considered identifiable if they can be directly or indirectly identified, in particular by reference to an identifier such as a name, identification number, location data, an online identifier (e.g., a cookie), or to one or more specific characteristics that express the physical, physiological, genetic, psychological, economic, cultural, or social identity of that natural person.

Profiling: "Profiling" refers to any form of automated processing of personal data that involves using this personal data to analyze, evaluate, or predict certain personal aspects relating to a natural person (depending on the type of profiling, this can include information about age, gender, location and movement data, interaction with websites and their content, purchasing behavior, and social interactions with other people). Profiling often uses cookies and web beacons.

Reach Measurement: Reach measurement (also referred to as web analytics) is used to evaluate the visitor flows of an online offering and can include the behavior or interests of visitors regarding specific information, such as website content. Using reach analysis, website operators can, for example, determine the times when visitors access their website and which content they are interested in. This allows them to better tailor the website content to the needs of their visitors. For the purposes of reach analysis, pseudonymous cookies and web beacons are often used to recognize returning visitors and thus obtain more accurate analyses of the use of an online offering.

Remarketing: “Remarketing” or “retargeting” refers to the process of recording, for advertising purposes, which products a user has shown interest in on a website, in order to remind the user of these products on other websites, e.g., through advertisements.

Location Data: Location data is generated when a mobile device (or another device with the technical capability for location determination) connects to a cell tower, Wi-Fi, or similar technical intermediaries and location functions. Location data indicates the geographically determinable position of the respective device on Earth. Location data can, for example, be used to display map functions or other location-dependent information.

Tracking: “Tracking” refers to the ability to monitor user behavior across multiple online offerings. Typically, behavioral and interest information regarding the online offerings used is stored in cookies or on the servers of the providers of the tracking technologies (so-called profiling). This information can subsequently be used, for example, to display advertisements to users that are likely to correspond to their interests.

Controller: A “controller” is defined as the natural or legal person, authority, institution, or other body that alone or jointly with others determines the purposes and means of processing personal data.

Processing: “Processing” refers to any operation or set of operations performed on personal data, whether or not by automated means. The term is broad and practically includes any handling of data, such as collection, evaluation, storage, transmission, or deletion.

Audience Formation: “Audience formation” (or “Custom Audiences”) refers to the process of defining target groups for advertising purposes, e.g., displaying advertisements. For example, based on a user’s interest in certain products or topics on the internet, it can be inferred that the user might be interested in ads for similar products or the online shop where they viewed the products. “Lookalike Audiences” (or similar audiences) refers to showing content to users whose profiles or interests are assumed to correspond to the users for whom the original profiles were created. For the purposes of creating Custom Audiences and Lookalike Audiences, cookies and web beacons are typically used.

Shopping cart0
There are no products in the cart!
Continue shopping
0